The art of commercial photography is understanding the clients’ product or service, the aim of their communication message – what makes them unique – and then delivering it on time and on budget.

I have experience in working to a brief from an agency or designer and understand that adding value by bringing options to any project is vital.

Working to a budget and meeting timelines is a given.  I have a broad range of experience not only in styles of photography and range of product  but also working with clients beforehand to identify how to get the best result. More importantly for you as an accredited photographer I’m required to tell any client if I don’t have the expertise to undertake a project and refer you to someone who does have that expertise.

My starting point with any commercial project is, if possible, meeting with clients to get to know their product or service and refine the best way to create imaging that sells their business.

The scope and range of Commercial is very broad and includes product – studio – artwork – clothing – fashion – glassware – real estate – corporate – resort – industrial – interiors – manufacturing – legal mining – marine – tourism – food – wine – conference – creative & illustrative.